Now Planting develops pure plant meal solutions for the plant-forward consumer. Now Planting celebrates pure plants, with nothing else added.
It’s 2018, and people don’t need to be told to eat their vegetables. They are already looking for fresh, plant-based, nutritious meals. Convenient, pre-made options don’t exist. That’s where Now Planting comes in.
We’re plant people. Horticulturalists. Botanists. Farmers. Call us what you will. Everything we do highlights the extraordinary taste, texture, and goodness of what’s grown in the earth. The plant is the hero — we do little to it. So Now Planting puts flavor first. Without espousing a billion health benefits, we focus on making our food delicious, and let the fresh ingredients speak for themselves.
Now Planting is launching its first product platform of pure plant food in September 2018 with five extra-ordinary flavors of soup. Each flavor invites people to truly taste. To find beauty in the ordinary, the interesting in the every day. To not just notice details, but to thoroughly enjoy them.
Starting in the fall 2018, Now Planting will be widely available in natural food, conventional grocery, and club retail stores across the United States and Canada. But soup is only the beginning. Now Planting is a mindset of curiosity. Tasting deeply. Giving conscious attention. For a taste of what we’re up to, follow along at nowplantingfoods.com.